Aaris Google search engine ranking factor for SEO is a compilation of factors. They are compiled using SEO experts opinions in various interviews and forums. Google webmaster guidelines is also taken into consideration. This compilation aims to help users by saving their time.
This guide is divided into following sections:-
• Keywords Related Factors
• Hyperlinks Related Factors
• Technology Related Factors
• Content Related Factors
• HTML Code Related Factors
• User Behavior Related Factors
• Social Factors
• Miscellaneous Factors
As it is perceived, there are more than 200 SEO factors that Google considers to rank pages.
Use these rules as per your own website goals.
Thanks!
Kaushal Gandhi, CEO, Aaris
Keyword Related Factors
| Factor | Impact |
|---|---|
| Keywords in Title | HELPFUL |
| Keywords in META Description | LESS HELPFUL |
| Keywords in META Keywords | NOT HELPFUL |
| Keywords in Domain Name | EXTREMELY HELPFUL |
| Keywords in URL | LESS HELPFUL |
| Keywords in Body | HELPFUL |
| Keywords in Heading Tags Such as H1 & H2 | HELPFUL |
| Keywords in Bold, Strong | NOT HELPFUL |
| Keywords in Links (Anchor Text) | HELPFUL |
| Keywords in Image Alt Tags | NOT HELPFUL |
| Keywords at Beginning of Content | HELPFUL |
| Keywords in Bigger Fonts | NOT HELPFUL |
| Keywords from Home Page Linking to Inner Page | HELPFUL |
| Adjacent Keywords | HELPFUL |
Hyperlink Related Factors
| Factor | Impact |
|---|---|
| Inbound Links from .edu, .gov sites | EXTREMELY HELPFUL |
| Inbound links with Diversified Anchor Text | EXTREMELY HELPFUL |
| Inbound Anchor Text Links from Authority Site | EXTREMELY HELPFUL |
| Inbound Anchor Text Links from Homepage of any different domain | EXTREMELY HELPFUL |
| Broken Links to Internal Pages | HARMFUL |
| Broken Links to External Websites | HARMFUL |
| Internal Links > 100 per Page | HARMFUL |
| Frequent Link Changes | HARMFUL |
| 3 Way Link Exchange | HARMFUL |
| Inbound Link with Same Anchor Text (Over Optimization) | HARMFUL |
| Inbound Links from Bad Neighborhood | HARMFUL |
| Paid Links | HARMFUL |
| One by One Pixel links | HARMFUL |
| Links to Internal Pages | HELPFUL |
| Inbound Links from .com, .net and .org sites | HELPFUL |
| Inbound Links from regional TLDs | HELPFUL |
| Age of Inbound Links | HELPFUL |
| Outbound Links to Authority Websites | HELPFUL |
| Link Wheel | HELPFUL |
| Higher Positioned Link | HELPFUL |
| Image Links | HELPFUL |
| Inbound direct links without anchor text (Simple Links) | HELPFUL |
| Aged Links | HELPFUL |
| Link Exchange | NOT HELPFUL |
| Inbound links from the same C Class IP Address | NOT HELPFUL |
| Javascript Links | NOT HELPFUL |
| Links in FLASH | NOT HELPFUL |
| Nofollow Links | NOT HELPFUL |
| Links from Affiliate Sites with Same Content | NOT HELPFUL |
Technology Related Factors
| Factor | Impact |
|---|---|
| Higher Server Up time | HELPFUL |
| Cloaking | HARMFUL |
| HTML file size | <100 kb recommended. Webpage load time is now a factor in Google algorithm. Do speed test |
| Freshness of Page | Google likes updates and fresh pages. I.e. newer the better. |
| Frequency of updates | Frequent updates = frequent crawling = newer cache |
| URL length | Minimum is better for going viral |
| Keywords in URL the better | |
| LSI | Google uses LSI but based on anchor text links |
| Redirect through Meta Refresh | HARMFUL |
| Dynamic URLs | Avoid session ID. Reduce variables |
Content Related Factors
| Factor | Impact |
|---|---|
| Text in Graphics with NO content | NOT HELPFUL |
| Duplicate content within site | HARMFUL |
| Invisible text by Using CSS, Javascript | HARMFUL |
| No. of pages of website | Bigger the better |
| Frequency of content change on the same page | Too frequent = too bad |
| Doorway Pages | HARMFUL |
HTML Code Related Factors
| Factor | Impact |
|---|---|
| Frames | Crawling issues with frames |
| Meta Robot No-Index Tag | Intentional Self Exclusion |
| HTML Code error | NOT HELPFUL, NOT HARMFUL |
User Behavior Related Factors
| Factor | Impact |
|---|---|
| Page Traffic | #Visitors, #Trends. Checked by Google Toolbar |
| Avg Time Spent on Page | Higher the Better |
| Page Bookmarked? | If Yes, HELPFUL |
| Exit Details | How they went |
| Referrer | Referrer from authoritative source, the better |
| Time spent on domain | Longer the better |
| Keyword used to find site | HELPFUL |
Miscellaneous Factors
| Factor | Impact |
|---|---|
| HTML title of the referrer page Same Theme | HELPFUL |
| Referrer Page Content Same Theme | HELPFUL |
| Referrer Page Content Different Theme | NOT HELPFUL |
| Theft image / text | NOT HELPFUL |
| PageRank | Higher the better. Just a numerical value. Low Impactin ranking |
| Domain Extension TLD | .gov The best |
| .edu The best | |
| .com, .net, .org All equal. Carries highest scrutiny | |
| Regional domain extensions works well only in regional search engines. | |
| Site Age | Old id Gold |
| Domain Registration Period | Register for 5 or more years to establish higher credibility with Google |
HELPFUL = It has positive impact, but weight age is moderate
LESS HELPFUL = It has positive impact, but weight age is low
NOT HELPFUL = It has no impact
EXTREMELY HELPFUL = It has very high positive impact
HARMFUL = It impacts negatively
Google continues to improve and update its algorithm. Notes to the above Google Ranking Factors:
• This is a summary of the opinions of many Google SEO related forums. However, the Ultimate Official Google Webmaster Guidelines is http://www.google.com/support/webmasters/bin/answer.py?answer=35769&&hl=en
• There are no published rules – If you like this guide you can share it on facebook
• If your keywords are Rare and Unique, then Page Rank doesn’t matter.
• For competitive keywords, PageRank is very important.
• Currently the most important ranking factor is nature links of pure love having an anchor text theme.
• There are thousands of other factors but a short summary is very important for overview.
• Suggestions to improve this are always welcome. Kindly provide your suggestions in the comment below and I shall try and have a look at it.
• There are other search engines such as Yahoo & Bing. Their webmaster guidelines are different then Google. You may like to check the guidelines of other search engine too.
• Google tries to read users mind. Keep this in mind.
• Read the RULES carefully. Just LISTEN UP!
• Be different. Analyze your own situation very carefully.
IF YOU LIKE THIS COMPILATION, PLEASE DO US FAVOUR BY:
• Forwarding this URL to friends
• Share on Facebook
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• LINK to Aaris
Thank you again for reading this compilation.
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That’s brilliant info, cheers for sharing.
Yes its brilliant and also helpful for those persons who are very interested to learn SEO.
Kamrul
skype- kamrulcumba
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